The same year he shot the long-form commercial THE KEY TO RESERVA, director Martin Scorsese also created another commercial for American Express, entitled “THE MEMBERS PROJECT” (2007).   Featuring celebrities like Alicia Keys, Sheryl Crow and Ellen Degeneres against a generic photo portrait cyc, the spot pokes fun at those self-serious celebrity charity/human rights campaigns.  The spot has little to do with Scorsese’s own development as a filmmaker, but the director’s playful onscreen appearance as himself further points to the solidification of a particular image that he’s presented to the media as his age has advanced—that of the friendly, jovial “Uncle Marty”.