In 2012, the long-awaited, highly anticipated HALO 4 was released for the Xbox 360. During the buildup to the release, the game-makers enlisted director David Fincher to craft an unconventionally long commercial/teaser trailer. Titled“SCANNED”, the piece takes on the POV of Master Chief, showing us flashbacks from his life as he was selected for the Master Chief program, surgically enhanced, and let loose into the galaxy to protect Earth. The flashbacks are triumphant in nature, which only underscores the severity of the situation when we cut to the present and reveal Master Chief in captivity, facing off against what appears to be a greater threat than he’s ever encountered.
“SCANNED” is a combination of live-action and all-CG elements, evoking the slick commercial work of Fincher’s earlier advertising career as well as reiterating his confident grasp on visual effects. The high contrast, cold/blue color palette is one of the piece’s few Fincher signatures, in addition to the focus on the futurist technology required to make Master Chief in the first place. At two minutes long, “SCANNED” is a supersized spot and must have been incredibly expensive. Considering that both the HALO video game series and Fincher have huge fan bases between them, it’s a bit surprising to see that their collaboration here wasn’t hyped more than it was.
There’s not a lot of growth to see on Fincher’s part here, other than the observation that his long, successful commercial career has made him the go-to director for only the highest-profile spots and campaigns.